Aspiring Marketer | Skilled in Employer Branding, Social Media Content Creation and Management, Internal Comms & Brand Storytelling
Dynamic and results-driven Social Media Marketing Professional with expertise in crafting compelling content strategies, driving digital engagement, and managing multi-channel social media campaigns for diverse audiences.
Proven ability to translate insights into action, adapt content for various platforms, and collaborate effectively with creative and business teams. Passionate about leveraging the latest social media trends and data to build authentic brand experiences.
About me
I’m a creative marketing and communications professional who loves connecting people to purpose through storytelling. With a background in consumer science, psychology, and gender studies, I bring a human-centered approach to employer branding, internal comms, and social media - always focused on what really drives engagement: connection.
I’ve worked across Satellite Tech, Digital Health, and Industrial sectors during my Master’s, collaborating with cross-functional teams to shape brand narratives inside and out. Lately, I’ve been diving deeper into employer branding and employee experience - growing my skills in EVP, multi-channel strategy, and content development. I’ve also taken on freelance projects in campaign planning and marketing strategy.
Outside of work, I’m a visual thinker and love painting and sketching, it keeps me grounded and creative. You’ll find some of my artwork in the portfolio section. I’m also big on connecting with people, whether it’s chatting at an event or building bridges across teams.
Skills
Social Media Marketing & Employer Branding: Content Strategy, Campaign Planning & Activation, Social Media Growth, Community Management, A/B Testing, Cross-Platform Scheduling, EVP Messaging, Tone of Voice Development.
Data & Analysis: Performance Tracking, Campaign Metrics, Audience Segmentation, Data Visualization, Survey Design & Analysis, Competitor Benchmarking.
Tools & Software: Meta Business Suite, LinkedIn Campaign Manager, Hootsuite, Canva, HubSpot, Figma, JIRA, Adobe Illustrator, Slack, Miro